Active Users
18%
4.2K
Users with active sessions
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Traffic & Acquisition
Understand Where Users Come From and What They Do.
Monitor active users, new users, key events, and acquisition channels across session and first user source groups.
New Users
11%
1.3K
First-time users
Key Events
4%
286
Tracked important actions
User Activity Trend
Daily movement of active users, new users, and key events.
Session Primary Channel Group
How sessions are distributed by default channel group.
Organic Search 38%
1.6K users
Direct 24%
1.0K users
Organic Social 14%
612 users
Referral 11%
421 users
Paid Search 8%
318 users
Email 5%
196 users
Event count by Event name
Top events recorded from user activity.
page_view 1.8K
Event count
user_engagement 1.3K
Event count
scroll 740
Event count
click 420
Event count
form_submit 82
Event count
Channel Comparison
Compare active users, new users, and key events by channel.
| Channel | Active Users | New Users | Key Events | Event Rate |
|---|---|---|---|---|
| Organic Search | 1.6K | 602 | 84 | 5.3% |
| Direct | 1.0K | 221 | 49 | 4.8% |
| Organic Social | 612 | 301 | 38 | 6.2% |
| Referral | 421 | 104 | 21 | 5% |
| Paid Search | 318 | 92 | 17 | 5.3% |
| Email | 196 | 58 | 12 | 6.1% |